FY24 · New customer
University Hospital of Sharjah
Supported the sales team with the clinical and product expertise that helped bring UHS on board.
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I help medtech sales teams win hospitals by making the clinical case impossible to ignore.
My background is in pharmacy, which is what makes the clinical conversations credible — with pharmacy directors, procurement teams and nursing leadership alike.
In practice that means translating clinical requirements into tender responses, running demos and product training, supporting distributors across the region, and handing qualified pipeline to sales.
Most recently I covered the Pyxis and Cato portfolios at Becton Dickinson across MEA, supporting key accounts from first specification through to post-go-live workflow optimisation.
Arabic native speaker, fluent in English. UAE Golden Visa holder.
FY24 · New customer
Supported the sales team with the clinical and product expertise that helped bring UHS on board.
FY23 · Competitive tender win
Positioned Pyxis against competing offers across specifications, presentations and demos — the differentiation that carried the account.
FY22 · Upsell
Deepened the relationship after go-live by optimising workflows and increasing Pyxis usage, opening the path to an upsell.
FY21 · Tender win
Partnered with sales to turn clinical needs into a compelling case for Pyxis over the competition, helping secure the account.
2023 — 2025
Becton Dickinson (BD) · MEA
2021 — 2023
Becton Dickinson (BD) · MENAT
2020 — 2021
SearchLight
2019 — 2020
Leo Pharma
Ajman University · 2014 — 2018
American International School · 2010 — 2014